One of the most common pieces of advice you’ll get about marketing is that you “Need to be specific” But here’s how it’s actually holding you back...
You see Reader, what I see happening over and over again, is that women are constantly overthinking ‘how’ specific they need to be.
You spend minutes and hours trying to figure out EXACTLY who your audience is, how they think and what they need to hear from you.
After a while, your brain feels confused and it starts blacking out… what you once thought you knew about your audience feels irrelevant and now you don’t even know where to go from here
But what’s really happening is that you’re asking the wrong questions
What’s really NEEDED is connection to your audience!
That feeling when you’ve helped someone and you’re like, “Hell yes, this is what I want to keep doing”
Connection creates excitement, purpose and commitment.
Connection allows your message to pour out of you
Connection feeds the desire to show up and market excitedly.
You will instinctively speak to your best potential clients if you foster your connection to them.
The MIND MESSAGING WORKSHOP is all about helping you create this connection with my 5 step process.
Monday 16 March 2026 at 4pm SAST
- Learn to step out of confusion and into connection
- Love creating messaging again (or for the first time)
Reply “WORKSHOP” to this email to get Zoom Link access.
Keep Connecting
Lauren xx
