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There's one important focus we need when it comes to our marketing that is very SIMPLE...

but simple doesn't always mean easy (at first)

You see, when we're creating content we want our main focus to be on our best potential client

We want to consider:

• What they need to hear right now?
• What are they thinking and feeling and how do they want to feel?
• What makes them feel ready to buy?

Your potential clients wants to feel a certain way when interacting with your content.

They want to feel:
✨Safe
​✨Validated
​✨Loved
​✨Inspired
​✨Hopeful
​✨Optimistic
​✨and powerful

You want them to feel like they are seen, they have agency, they are appreciated, they have choices and their problem CAN be fixed.

However, for us to create content that gives our potential clients this experience, we first need to on our own doubts and fears.

When we are preoccupied with feeling insecure, we cannot focus on our potential client's experience.

This is what I taught in my Mind Messagin Workshop on Monday and REPLAY IS STILL AVAILABLE UNTIL FRIDAY 20 MARCH.

If you want to learn how to create content that makes your potential clients feel safe to buy, then reply to this email and I'll make sure you get acces.

With love
xx Lauren